A&p Branding-Corporate Identity by Yvonne Kui & Maitri Marks

Yvonne Kui & Maitri Marks Portrays The a&p Branding Corporate Identity

Yvonne Kui & Maitri Marks, the creator of the displayed design Corporate Identity:A&P Branding by Yvonne Kui & Maitri Marks points out, The communication designs for A&P were designed keeping in mind the ethos of the company, which is strong, clean and subtle; by pronouncing the blanks in space rather than filling them. The logo used a heavy font type illustrating clean architectural lines, while the ampersand was used as a representation of a balancing beam, that also broke the monotony of the architecture. The brochure followed the values of the firm, by keeping the layout clean with the use of white spaces and a simple grid..

A&p Branding-Corporate Identity by Yvonne Kui & Maitri Marks Images:

VIA: http://competition.adesignaward.com/design.php?ID=43196

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