Birch
Birch is a high-performance flexible office chair with upgraded back comfort as its core. The designer uses the natural structural curves of the human body as the source of design inspiration, simulating the moving arcs of the human body's back and spine to present a linked double-back structure, which can easily handle the human body's forward, backward, side twisting and other movements, and can easily take care of a variety of usage scenarios.
Birch Office Chair by JE Furniture Co., Ltd Goodtone Branch was identified as an outstanding illustration of industrial design by the A' Design Award & Competition. Birch Office Chair earned the Platinum A' Design Award in Office Furniture Design in 2025. The A' Office Furniture Design Award is an international, juried, academic and meritocratic design award that rewards exceptional design of desks, chairs, file cabinets, conference tables, cubicles, workstations, reception counters, office partitions and more.
